So what will be the key focus of lifestyle technology in the coming years? Millionaire magazine looked into the future with a group of leading technology experts – Kjaer Global was one of them.
Q: WHAT ARE THE EMERGING KEY TRENDS IMPACTING OUR WORK / LIFE?
STRATEGIC BIG DATA: The Internet of Things is already here and, by 2020, over 30 billion things will be connected. As data flow increases Big Data meets ‘Social’ data and becomes more strategic and manageable as new software and tools emerge to predict behaviour and buying trends.
CROWD-FUNDING PLATFORM: Globally CFPs are accelerating with a growth of 60% since last year. Crowdsourcing.org breaks these down into four categories: Donation-Based, Reward-Based (majority), Lending-Based and Equity-Based. Soon, we will all be able to own a share in the startups we buy from.
EDUCATION 4.0: MOOCS (Massive Open Online Course) and Social media coursework at universities will be the norm. Mobile Education will lead to a major transformation of the education landscape with mEducation products and services representing a $38 billion market opportunity by 2020. >>
E-HEALTH: Healthcare Apps, Mobile Diagnostics and Intuitive Bio Feedback will explode, with healthcare professionals becoming involved in design and monitoring. By 2020, chronic diseases could account for almost 75% of all deaths worldwide: ischaemic heart disease (IHD), stroke and diabetes is set to increase in developing countries.
Q: WHAT LIFESTYLES AND HI-TECH PRODUCTS WILL WE ADAPT IN THE NEXT YEARS?
The best way to understand how people live with and use technology is to understand the sociology of things and situations. This is why we developed our KJAER GLOBAL’S TYPOLOGIES to illustrate typical use situations:
1: PREMIUM PROFESSIONALS are aspirational high achievers. They love anything digital and progressive to facilitate lifelong learning. These ambitious Global Citizens, want mobility and flexibility in all areas of life. Smart Technology touch points and channels are seen as life enablers and health management tools.